Launching a Vitamin C Serum has always been a goal of mine here at ed&i. But I didn’t want to just stop at a serum. I wanted a two in one. A Vitamin C Serum and Hyaluronic acid.
I have always been extremely conscious of what ingredients I am putting into my skincare and body care. Focusing always on having products and ingredients that are fragrance-free and alcohol free. While we’re conscious of avoiding these we’re also not here to muck around and give you any half-assed products. If I’m going to bring you a vitamin c serum, I’m going to bring you one with an ingredient that has the highest source of vitamin c in the world.
The Kakadu plum, known as an outstanding multifunctional botanical active ingredient is a small fruit found in the Eucalypt open woodlands across Northern Australia that contains the HIGHEST source of Vitamin C in the world.
Kakuda Plum helps increase collagen & hyaluronic acid production. Kakuda is known to reduce the appearance of wrinkles, helps boost skin luminosity, induce skin brightening, reduce skin redness and improves skin tone evenness. This incredible active ingredient also can energize dull looking skin resulting in a more radiant, youthful appearance.
To get more technical around Kakuda Plum.
Kakadu plums have the highest recorded natural amount of vitamin C of any food in the world. They are low in calories and rich in nutrients, providing a quality source of fibre, vitamins, and minerals.
So why is it important to add Vitamin C to your skincare routine?
Vitamin C is an antioxidant, so it works to protect your skin cells from air pollution, sun damage, and other premature agers. Vitamin C can help reduce the appearance of wrinkles and fine lines. The antioxidant helps your skin produce collagen- a protein that gives your skin and complexion a firmer, bouncier feel.
Studies have also shown that using sunscreen with Vitamin C protects the skin from further photo damage caused by ultra-violet rays.
While I believe skincare should be made simple, with very few products included. I stand by Vitamin C being a statement in your skin care routine.