Purchase with a Purpose
With the launch of our Ingulule collection, which means Cheetah in Zulu, we wanted to give back to this needed cause. We are proud to announce our partnership with Dewildt Cheetah Center, a Cheetah conservation center in the heart of South Africa. As a family here at ed&i which includes all our customers and followers, we have adopted a Cheetah called Lily into our family. Without local government funding, we will take care of Lily, her vet bills, run training and more. With the help of all our ed&i family, we have made it possible to give back to a cause in need of more human help. Welcome to the family Lily.
This new collection is dear to my heart. It makes me upset and emotional when I think about the animal cruelty, pouching and exportation of wild animals and animal products out of South Africa, my home country. I wanted this new collection to stand for something, to have a purpose and to give back to a cause which needs immediate help. With the launch of our first ever print being Cheetah, what better way of giving back, than to adopt a Cheetah into our ed&i family.