"I set my mind to creating a transformative body care system designed to give every woman skin confidence."
I'm Ed, the founder of ed&i.
At ed&i, we are driven by an ambitious and exciting mission to support and empower skin confidence for all women through a transformative skincare system. My passion for adventure and the outdoors was cultivated during my upbringing and subsequently led to my love for sports, where I competed in athletics at a national and international level during my childhood. However, despite my athletic achievements, I experienced severe face and body acne, which I still manage to this day. My personal struggle with skin and body confidence is what motivates and inspires the mission of ed&i.
Our Philosophy - BEauty is personal, not comparable
We understand that each of us is on a unique skin journey, and while we acknowledge that there is no one-size-fits-all solution, we can confidently assure you that we have collaborated with a team of expert skin scientists to develop highly effective formulas for our products. Our mission is to support as many women as possible in achieving skin confidence.
ed&i body offers a comprehensive skincare system that upholds our commitment to delivering top-quality products. Our sophisticated and efficient formulas are designed by skin scientists, providing clean and user-friendly products. With our exclusive formulas, you can expect to experience a renewed, radiant, and healthy glow that enhances your skin's natural feel. Our aim is to empower every woman to effortlessly embrace her most beautiful self.
Our products are locally designed and manufactured in New Zealand by some of the country's finest skin scientists. We derive our body care ingredients from natural sources, and our face/skincare ingredients are carefully selected from natural sources and enhanced with advanced skin science.
At ed&i, transparency is an essential value that we uphold in all of our operations. Our purpose is to bring skin confidence to our customers, and we believe that transparency is an integral part of achieving that goal. This principle extends not only to our business but to me as a founder.
We aspire to create a community where every member feels heard and has a direct voice in building functional and relatable products that are authentic to their needs. We recognize that our community is integral to our success, and we want to share this journey with all of our customers.
Together, we aim to create a culture of transparency and openness that promotes a positive relationship between us and our customers. We believe that this approach will not only help us to build better products but will also help to foster a more authentic and collaborative relationship with our customers
REAL CUSTOMERS, REAL RESULTS
We recognize and appreciate that sharing personal experiences about one's skin troubles can be a daunting and frightening experience. We acknowledge the bravery and willingness of our community to share their skin journeys with ed&i. It is through these shared experiences that we are better able to understand the needs of our customers and continue to develop products that make a meaningful impact on their lives.
We take great pride in witnessing the transformation in our community as they begin to experience positive changes in their skin, body, and overall confidence through using ed&i products. Nothing brings us more joy than seeing the positive impact of our products on our customers.
Once again, we extend our heartfelt appreciation to all our customers who have shared their stories with us and we are committed to continuing to develop products that make a positive difference in their lives.
Join our community
We invite you to join us as we work towards our goal of supporting and empowering skin confidence for all women through a transformative skincare system. At ed&i, we believe that involving our community in all aspects of our business is critical to our success. As such, we are committed to becoming more customer-centric and delivering products that meet your unique needs and desires.
To stay informed about the latest news, upcoming releases, and what's in store for ed&i, we encourage you to follow us on our social media platforms, sign up for our mailing list, and join our community Facebook page. These channels offer the perfect opportunity for you to engage with us and other members of our community, and we look forward to your active participation.
Thank you for your ongoing support, and we are excited to have you on this journey with us.